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Goodyear Dunlops chip-in-tyre shows latest in intelligent tyre technology

This week Goodyear Dunlop Tires Europe is offering the industry a glimpse at the future of tyre technology, exhibiting its “chip-in-tyre” sensor technology at the 2014 Geneva Motor Show. As you would expect the technology is designed to enhance the cornering, braking and stability performance of the car. What’s new is the extent to which the Dunlop chip-in-tyre offers direct link between its microchip, the car’s on-board computer and even the increasingly common infotainment screen.