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Goodyear new EfficientGrip SUV tyres support drive for improved vehicle efficiencies

Following the successful introduction of its award winning EfficientGrip passenger tyre, Goodyear has now successfully launched its new EfficientGrip SUV tyre too. Aimed specifically at the SUV and 4×4 vehicle markets, the new tyre combines the road grip qualities of the range, with an active ability to deliver lower fuel consumption, lower CO2 emissions and a quieter ride. The tyre is available for a solid range of SUV/4×4 vehicles, from luxury/full size vehicles through standard, compact and sub-compact ranges.

“As SUV and 4×4 vehicles become more economical and car manufacturers work hard to meet, and exceed, ever stricter environmental standards, Goodyear has worked as hard to ensure that its tyres support this ongoing drive,” states Hugues Despres, Brand Director EMEA at Goodyear. “Today, the arrival of Goodyear’s EfficientGrip SUV is delivering on this need, introducing a tyre that supports fuel economy, delivers advanced features designed to improve wet and dry handling and braking, while ensuring a smoother, quieter ride.”

Built utilizing the company’s innovative FuelSaving Technology, Goodyear’s EfficientGrip SUV delivers a tyre that is constructed using a special polymer, designed to improve rolling resistance, save fuel and reduce CO2 emissions.